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Dream Job in Tech Even During COVID-19 At Apple (From Finance) – Michelle’s Testimonial

Have you ever had such a vague title that you never knew what role is the right fit in tech or even where to start?

Today, we have a case study from Michelle who landed a job in Apple as a part operations manager from her Goldman Sachs position.

Initially it was really, really hard for her to even identify the right role, the right company that she could actually get into because it's super overwhelming within the tech world with the various companies, roles, industries, and sizes available.

Michelle and I worked together to identify the right role for her, a Product Operations role based on her background, interest, goals, and needs

Because we were able to identify the right role, she was immediately able to get 4 different interviews from different companies and was able to land your dream job at Apple

This is super exciting because she was able to:

  1. land a dream job within a company that she loved
  2. be able to move back to her family within California
  3. take a break before she needed to start

And this is all during COVID-19; when everyone else is having trouble getting a job within the market, she was able to land her dream job. 

So without further ado, I'll let Michelle tell her own story. 

In Michelle's Own Words:

Hi guys. My name is Michelle!
I spent about 10 years in traditional finance working for finance firms and recently landed a job at Apple as a Product Operations Lead even during COVID-19

"When I was ready to pivot my career and think about leaving the finance industry, I really didn't know what to do"

When I was ready to kind of pivot my career and think about leaving the finance industry, I really didn't know what to do. 

I knew I wanted to get into tech. My family's from Silicon Valley. I knew I wanted to be back in Silicon Valley. But I didn't really know how to get myself into tech knowing that tech is so different from the finance world. 

I felt a little lost and even though there were so many resources online, so many interview tricks or resume tips and LinkedIn and all those things, it was incredibly overwhelming for me. 

Having been in my finance world for the last 10 years and really just knowing everything about finance, I felt that I only knew how to get a finance job. I only knew how to cater my resume and talk about in interviews in a finance role

"I felt completely unknown when it came to a tech related role that I wanted to get into. I didn't really know how my finance experience job titles translated to the tech world"

But I felt completely unknown when it came to a tech related role that I wanted to get into. I didn't really know how my finance experience job titles translated to the tech world. 

This means:

  • Ensuring that I'm compensated fairly 

  • finding a role that really fits and suits me 

  • understanding what those expectations were of that job description. 

So, I didn't really know where to start with everything that was thrown at me and all the different ways that I could have approached this. 

Thankfully from there I actually stumbled upon Bessy through one of the Facebook chat groups

"There are career coaches out there… they didn't focus on transitioning into tech. They focus maybe like elevating me in finance or getting me a promotion or a new role within the same industry."

I had no idea that there were online coaches out there that do this, especially in helping people get into tech related roles.

You know, I found through LinkedIn that there were some people who will help you write resumes that are career coaches, people who help you level up. But I felt that they didn't mesh as well with me.

Even when I spoke to a couple of those through the LinkedIn referrals, particularly because they didn't focus on transitioning into tech. They focus maybe like elevating me in finance or getting me a promotion or a new role within the same industry.

So that's why when I stumbled upon Bessy, I was like, “Oh, okay, this is like her niche!” I didn't know this world existed. Maybe I wasn't aware or people like Bessy never crossed my path.

"We talked about my goals, you know, my family goals as well. Personal goals, not just career goals."

I first had my intro call with Bessy to learn a little bit more about the program. I remember vividly sitting in my studio apartment in New York hopping on the call.

I believe within the first 15 minutes or first hour and I was like “Oh, I felt like I was chatting with a friend that just really understood me and I can like tell things very candidly too.”

And she understood exactly where I was coming from. I spent 10 years in finance. I wanted to focus on a different area of my life. You know, we talked about my goals, you know, my family goals as well. Personal goals, not just career goals. 

We also focused a lot on my path and why I enjoyed doing in my current role and kind of the entire timeline of my career since college and even in college. 

I thought that was a really unique approach and I really enjoyed that cause it really does pull out what I genuinely wanted versus what I think I want on paper and what society expects of me on paper. 

So I had a really good feeling out of the first call with Bessy in just really understanding her approach. 

It's not just on the surface level, “how do we get you this job that you think you want”, but really let's go at it and find a job that really fits what you want in life and your long term goals. 

"Initially I was like 'Oh, I don't even know if I should do this... People usually say, you can do it yourself'"

So after my first chat with Bessy and I remember talking to my friend, I was like, “Oh, I don't even know if I should go or do this.”.

He’s one of my best friends and his advice to me was like, “if you can afford a coach, get a coach. Why put yourself through more time and energy if you can just have somebody that has an expertise to help you? We work hard enough to be able to have these services for ourselves.”

So I decided to kind of go with it and take a leap of faith

"I worked with her on the resume help and role-fit piece because I had no idea what role to look for or what size of company to go for."

I worked with her on the resume help and role-fit piece because I had no idea what role to look for or what size of company to go for.

In tech there's the startups, there's a medium size, there's also the large giant tech companies. And so understanding the culture with every single one of them and their demands and each type of culture was really important to me.

Bessy really listened and tried to understand:

  1. what I wanted at this stage in my life
  2. the level of effort I wanted to put in based on where I am in my career
  3. how personal goals put into play as well. 

"Bessy came to me… recommending a role called Product Operations. I had no idea that this job title was out there"

I think Bessy came to me, after understanding my background and what I enjoyed doing, recommending a role called Product Operations

I didn't really know had any idea what it was; it’s not my title at my current job. 

I had no idea that this job title was out there. And even when I started browsing through LinkedIn or a couple of job descriptions. 

As I was reading through it, I was like, Oh, this is exactly what I do at my current finance job! It was an exact fit of the sets that I have, what I enjoyed doing, and what I saw myself doing long-term in tech. So it was a great fit

"I found that once I had that direction, I knew where I wanted to go"

I found that once I had that direction, I knew where I wanted to go

And then from there, Bessy recommended that I reach out to people, do the informal chats to learn more about the cultures of the different companies and the roles itself within the companies.

Bessy helped me target specific companies and size of companies that I should reach out to. And initially it was Airbnb and Stripe.

I was able to informally connect with several individuals at Airbnb and Stripe in the roles and department that I wanted to be in, not knowing how many people would actually talk to a stranger through LinkedIn.

But those were actually really fruitful conversations.

I had really great conversations with the people that did respond to me and wanted to chat. A lot of them actually had similar transitions in the past that when I was doing so a lot of that context that I got from those informal chat were really great cause it really solidified my idea of what I wanted to be doing in these types of companies

Through the informal chats, I got to learn a lot about:

  1. the company cultures themselves
  2. the size of the companies
  3. the demands of that role
  4. And how this tech world that I want to go into in this role isn't as scary or as unknown as I thought it'd be. It's essentially similar skillsets that I can transfer from my existing role in finance 

"I was able to land an internal referral at Stripe and got onsite [interviews] at Stripe to go through the full interview process."

These informal chats were helpful even when I went through interviews.

I was able to land an internal referral at Stripe and got onsite [interviews] at Stripe to go through the full interview process.

This was great cause it definitely helped me understand what those informal chats actually did for the entire job search process and how there was less pressure in the informal chats so that I felt more comfortable at the onsite interviews.

"Through that process I've been through a number of interviews, with Stripe, with Robinhood (the fintech company), with Trulio... And finally even during the COVID times I landed an interview with Apple. I started working with Bessy probably 4 months ago before I got my final offer and signed the final for with Apple. "

Through that process I've been through a number of interviews, with Stripe, with Robinhood (the fintech company), with Trulio, and finally even during the COVID times I landed an interview with Apple.

I went through the interviews in my living room during COVID and actually accepted an offer for Apple in the Product Operations Lead role. I started working with Bessy probably 4 months ago before I got my final offer and signed the final for with Apple.

I genuinely think like Apple, and this role as Product Operations Lead and this product is 100%, like stars aligned!

I'm also in a company that I can see myself longterm, which was one of my initial goals with Bessy. This is somewhere I can see my future here for a number of years, which is what I wanted.

This is because Apple is a large company but I also have the support of that younger tech startup field [because of the product/department I’m in].

I really thank Bessy for this and I'm very excited and very thankful to have this. It’s truly the best results of this entire process

I definitely say I was not a hundred percent sure if I even needed a career coach or anybody to help me in the beginning. Of course there's so many free resources online. 

People are gonna say, “Oh, you can do it yourself. Just put in more work.” But there's just too much information out there and too many different viewpoints.

People are gonna say, “Oh, you can do it yourself. Just put in more work.”

But there's just too much information out there and too many different viewpoints.

I think having that coach and having that guidance by your side to make you feel a little bit more secure about the decisions you're making is really great. I felt that having Bessy by my side with like a coach the whole time, you know, if something happened, I was like, “Hey Bessy, what should I do here? Can I ask this?”

And it was great having that coach on the sidelines kind of just bounce ideas off of, having that independent party that is an advocate for you and want you to push for yourself.

I think that was a really great resource because it gave me a lot more encouragement and comfort [instead of] feeling like you have to do it by yourself.

So I definitely recommend this for those out there who are looking to explore another industry out there, especially within tech from a traditional background who may need a little bit more guidance if you're looking to have somebody be a coach and an advocate for you.

And also somebody that's like a friend and really casual to connect with. There's no barriers in place. 

The minute I spoke with Bessy on our initial call, I just felt like I was talking to a friend that I've known for years… It was definitely fruitful work … and I would say that my future self would thank me for going through this process.

So the minute I spoke with Bessy on our initial call, I just felt like I was talking to a friend that I've known for years and I think that she genuinely understood what I wanted [because she’s been through what I’ve been through].

Even if there were moments during the resume [revamp] process where I felt like I wanted to pull my hair out because I didn't want to give the content or think that deeply about my path and what I wanted to do, but it was definitely fruitful work.

[This is driven by the] focus and intention in thinking through what you really want to do, how you want to approach it, how you resumes should be written.

I think that was a huge help for me in terms of [even] just making me feel good about my resume that I'm putting out there and sending out to these companies and showing people.

And I don't think that I could have done it as swiftly as I could.

I would say that my future self would thank me for going through this process. 

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Table or What You Can Really Do in Tech as a Non-Tech Person?

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Caitlin: Dream Job at Facebook During Coronavirus (from Consulting Background)

Caitlin shares her story today about how she used my interview prep program to land her dream job at Facebook for a Program Manager role. 

Most importantly, she did all this during the Coronavirus outbreak, when other industries were laying off employees.

She worked at a consulting firm for 5 years but knew she wanted a career change.

Her dream career included driving a bigger impact globally and seeing a project she can personally own through to the end. In addition to having a great salary, being able to work with diverse minds, and having a fantastic work-life-balance in a great company. Which she did!

Previously, she's also gotten multiple interviews at various tech companies like LinkedIn, Uber, and Facebook but ended up not getting the offer. She wondered why she didn't get the jobs and figured out that she was:

  1. Approaching tech interviews the way the consulting interviews were conducted. (they're very different)
  2. Good enough to get herself in the door but couldn't  tell her story succintly and showcase that she was the best person for the role
  3. Not honing in on what the team really wants and needed

She saw a few of my videos previously and immediately took this opportunity. We leveraged the 1.5 week time period to understand her background and goals, prep a full 35-page Q&A doc (that predicted all the questions in the final interviews), and do 2 mock interviews . 

This led her to finally ace the interviews with the hiring manager and director and get the offer within a week. 

Most importantly, she performed her virtual interviews even during "shelter" throughout the coronavirus outbreak. This proves that tech is definitely the place to be. the only industry and market that's really growing when other companies are quickly laying off employees

Watch the video here, or keep scrolling down for her story in her own words:

In Caitlin's Own Words:

Hey, I'm Caitlin! I recently used Bessy's services to prep for a final round tech interview. I'm coming from a Management Consulting background and was looking to make a jump into a Program Management role.

I recently interviewed for a final around Program Manager role at Facebook.

The Challenges Trying to Get Into Tech From Consulting 

Coming from my background in Management Consulting:

  1. I was having difficulties identifying which people I should talk to you, who are the best people for the job in, and which experiences I should highlight. 
  2. Additionally, I was facing a challenge that consulting interviews are very different than tech interviews. And so I wanted to better understand the process from someone who really had that insider experience.
  3. Finally, I was really having some difficulties being able to fully connect with the interviewers, understand what they want, and really display confidence that I'm the right person for this job.

"I tried to solve this previously through attempting to network and talking to the right people, but I was continuously falling short of getting through the final rounds in interviews."

So I tried to solve this previously through attempting to network and talking to the right people, but I was continuously falling short of getting through the final rounds in interviews.

So I actually came across Bessy on LinkedIn through a mutual connection's post.

I had been thinking of working with a career coach or interview prep, but I was just having a difficult time having someone with the right experience that can helped me.

So Bessy's background really stood out to me because she had successfully made a career transition into tech.

And I really liked that she offered so many resources and training materials upfront. So it really gave me a better sense of her expertise and a head start on the interview prep.

The Interview Prep Program

Step 1: Identifying Her Goals & The Team's Goals

So when we really dove into things, Bessy and I first met to go through her structure and prep document that purely broke down each interview round and provided example questions.

She helped me to identify key goals around connecting my background to the role, understanding the team's needs and succinctly delivering information on my skill sets and previous experience.

We really tailored our approach in the program to talk through points and answers that would tell my story better and answer questions succinctly.

Step 2: Mock Interviews & Figuring Out Her "Why"

We had 2 major mock interview sessions and a final rapid-fire round right before I had the final interview. 

In the first round, we focused on honing my background in my why. So really developing a succinct story to explain why I'm interested in the role and in the company. 

Step 3: Final Hands-On Preparation with the 35-Page Google Doc 

Next, I worked offline to prep my behavioral answers in the Google Doc. She would provide direct feedback to my answers in the comments while I would further align my story. 

And then we were able to work together to talk through them and further hone them to really focus on the needs of the job role and again to have very succinct answers that were tailored to the job and the role.

"As a result, the Interviewers asked less clarifying questions and I was able to feel a lot more confident in my interviews"

I was able to feel a lot more confident in my interviews.

 I was much more prepared and I was able to, be more confident in my answers. This is cause I had already prepped a lot of the questions, I had already answered many of them in our reviews.

As a result, the interviewers asked less clarifying questions and we were able to save so much time in our interview loops that I could ask them more questions and really build more meaningful connections and rapports in that really short amount of interview time.

"This program is great for someone who knows that tech is a great fit for them and are looking to make a major career change"

So I think the service as a whole is great for anyone that's willing to take the time and effort to prep. And that already knows that tech is a great fit for them and are looking to make a major career change.


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From Finance to LinkedIn – Ebony’s Story

Ebony knew she wanted to get into tech but didn't know which role or company she should go for. With Bessy's help in her all-in-one coaching program, Ebony successfully transitioned from a Marketing role in a Finance Company to her dream  job in LinkedIn.

With her new dream career in tech, she’s now able to :

  • Earn 2X her previous salary
  • Get more flexibility to work from home
  • Have paid-for opportunities to travel around the world to Hong Kong, China, Taiwan, Chicago, and San Francisco
  • Work in a place with smart people where she can learn everyday and grow in her career.

In this 3 minute video, Ebony shares her enthusiasm about wanting to work in tech, frustrations in landing a job in tech, why she chose to work with me, the exact coaching program we went through, and who she recommends these programs for.

I’ve also added the timestamps here and in the description so you can find specific sections more easily

  • 01:57 - Why Tech
  • 02:05 - Challenges before Working with Bessy
  • 02:30 - Why Bessy
  • 03:03 - Program Details & Step by Step
  • 04:11 - Recommendations
  • 04:56 - Book a Call!

Without further ado, here’s Ebony! 

PS If you don't want to view the video, you can scroll down to read the transcript too

Overview

Ebony's Background: Marketing in a Bank

Where Ebony Ended Up: Account Executive in LinkedIn

In Ebony's Own Words

Hi guys,

This is Ebony! So I’m currently on my vacation because I just landed a job, my dream job at LinkedIn.

Before I got into tech, I was actually in the Finance industry doing business development and marketing. I was interested in tech. I really liked the culture as well as the environment that everything evolves quickly. 

There were 2 major challenges that I was facing when I wanted to get into tech.

  1. I’m not exactly sure which role I should go for or what I should be applying for.
  2. The second challenge that I faced was since I was changing from a different industry, I knew it was a lot harder to get interviews if I just hit the apply button online.

"Since I was changing from a different industry, I knew it was a lot harder to get interviews if I just hit the apply button online."

Bessy offered tremendous help for me during my entire job hunting process and helped me to get the interviews and finally landed my dream job in LinkedIn.

I was really inspired by Bessy’s experience in tech and how she got into the tech industry from a non tech background. And another reason why I chose to work with her was because she is in the tech industry and she knew exactly the interview process as well as the kind of questions you’d be asked.

During the entire process, there were different things we covered. First of all, we did a couple of session on the resume revamp. By going through my background, Bessy found out what our my good advantages.

It really gave me more confidence on my resume to showcase my previous accomplishments. We added those numbers and data points to support what I did which helped me to get interviews even only with just the resume.

We also had a couple of sessions to go through companies or the roles that I can try. The next step, we discussed how to approach these companies strategically to find out what the roles really covers and what the kind of person they’re looking for in that role.

Later when I got different interviews or informational chats, we went through the different questions they may ask and prepared an interview prep sheet. It’s really structured. If you don’t know what is the STAR method, you would know later if you work with Bessy.

"The overall process was very strategic. It helped me know more about myself - what I’m interested, what really fits me, and where I wanted to go. "

The overall process was very strategic. It helped me know more about myself - what I’m interested, what really fits me, and where I wanted to go.

I learned so much Bessy, and this coaching program is definitely something I recommend for people who want to land a job in tech, for people who are thinking of making a career change, if you need any help with the interviews or if you need any help with the resume.

I’m so grateful that I have her to support me. She’s super nice and super supportive. I’m so happy about it and also am excited for my new role as well!

From Real-Estate to Facebook/Netflix – Lucy’s Story

How would you react if you got into Facebook or Netflix?

Insert Jonah Hill screaming gif

Yup, that was me

Except I was screaming in excitement because my student Lucy got into Facebook/Netflix! 

A lot of people ask me why I started this site - and honestly, THIS is the reason why:

  • To help people change their lives
  • earn 2X their salary compared to their previous job
  • get to work in their dream companies with the smartest people ever
  • and gain fulfillment at work leading and owning their own projects.

And I know how hard it is to get into tech with a non-technical background in a non-tech industry. I even filmed a video about my experiences getting into Google from a marketing background.

That’s why it’s even more rewarding for me to be able to help people like Lucy get into Facebook/Netflix, or other students like Laurie get into a startup and then Salesforce and Ebony into LinkedIn using my strategies.

Overview

Lucy's Background: Data Analyst, Real-Estate Firm

Where Lucy Ended Up: Data Engineer, Facebook/Netflix (preferred to not specify)

How Does Bessy Come Into the Picture?

Feel free to check out the 3 minute video above or scroll to read the overview and transcript below.

Lucy joined me in my Interview Preparation Program. She had an interview coming up in 2-3 weeks but didn’t know how to prepare for it, specifically how to tell her story in a compelling way.

This package included 4 simple steps prior to her interviews:

  1. Providing Lucy with 25+ of the Most Common Questions Asked (predicts 98%+ of all questions asked)
  2. Guiding Lucy on How to Answer the Questions The Right Way
  3. Editing Lucy’s Answers Hands on In the Google Doc
  4. Providing Lucy with Mock Interview(s) Each 1-1.5 Hours Long with Feedback

Lucy was able to leverage this package and ace her 14 interviews. She was way less nervous and avoided getting “caught off guard” since we were able to predict all of the questions. 

Most importantly, she was able to be more personable, make fun conversation, and stay present with her interviewers instead of constantly thinking of what she should say next.

She aced her interviews both onsite and on video conference, a total of 6 interviews at Facebook and 8 at Netflix. She successfully got into one of the two FAANG tech companies after using my techniques and switched from being an Analyst in a Real-Estate Company to a Data Engineer in Facebook/Netflix.

More importantly, she was able to get a 2X salary increase and a few weeks of holidays before starting her new position

More questions? Book a free call with me at inyour20s.com/free-call

In Lucy's Own Words:

If you want to watch/listen to it in video you can by clicking the links below. The video is 3min total. Otherwise you can scroll down

  • Intro: 0:00
  • Lucy's Testimonial/Own Words 0:53

"My main challenge was looking for a structure to answer the behavioral questions and to organize my stories in a way that can fit any scenario."

Before working with Bessy, my main challenge was looking for a structure to answer the behavioral questions or to organize my stories in a way that can fit any scenario.  I found Bessy through the website from Ramit Sethi. 


I guess at that time, I was looking for someone to help with preparing my preparing my behavioral interviews and help me comb through my answers and bring out my best stories.

I reached out to a few people and Bessy had the most personable approach which I think really helps. She also works in a tech company so she has a lot more insight on the interviews so that's why I chose to work with Bessy.

"Bessy had the most personable approach which I think really helps. She also works in a tech company so she has a lot more insight on the interviews so that's why I chose to work with Bessy."

Bessy, she really took the time to  get to know my background and stories and my goals. This is unlike other people I've talked to, they just provide the very generic solution for your problem

After working with Bessy, I felt a lot more confident when answering my interview questions (for Facebook and Netflix). And a lot less nervous. I was able to think clearly when I was speaking to my experience and using a more structured way (that Bessy provided) to answer the questions for Netflix and Facebook.

I ended up getting an offer for one of the companies and getting 2x in my overall pay. I was finally able to work in a company I like, a FAANG company ,  and one I've been dreaming of working at for so many years!

I would recommend Bessy for anyone who are looking to get into technology and had worked in traditional industries.

If you're working with Bessy, she would provide you with the very detailed structures. You should expect to do your own homework and dig into your past experiences because you know your own experiences the best. She will provide you (hands-on) guidance and answer any questions you have.

More questions? Book a free call with Bessy at inyour20s.com/free-call

From Non-Profit to Tech – Siobhan’s Story

Bessy's help has been tremendous. I couldn't be happier with what my resume looks like right now and I can't wait to share some bits of it with you all. Thank you so much Bessy! I really appreciate that you took the time to hear me out and actually guide me through the whole process. I really feel that, you know life, in my twenties as in so scary anymore.

In Siobhan's Own Words:

I spent countless hours googling how I could fix my resume on the Internet, but it turned out all I needed was Bessy. Bessy was super helpful and was able to take out a lot of the guesswork and really have concrete things to say about my resume and we could figure out how to reword  things together.

Bear in mind that the Resume Revamp package is not having Bessy do your resume for you. It's a collaborative open process where you can bounce ideas off of each other and figure out what you like in your current job and how you can advance in your career.

I'm really excited that she gave me tips on how to communicate with my coworkers and my supervisor and it's made my life and worked much easier. After reading through the blog posts on InYour20s.com I was super interested and I knew I just had to talk to Bessy.

I sent her an email and we scheduled a time to chat over Google Hangouts.

We spent around an hour, an hour and a half, talking about my career goals, our backgrounds and  how tech companies operate. I work in a nonprofit currently and I love it, but I'm always curious to know what it's like working for a tech company, especially since I live in Seattle.

It was super great and we got to connect and  think about whether I would like to pursue a different type of career in the next couple of years and how I could  work on my resume currently and build up skills.

In the future if I do decide to move to tech that I can have a better chance of getting in.

The process again by sending Bessy a couple of versions of my recipe. I went deep deep into my Google drive and found versions of my resume 2014 before I had graduated from college, 2016 after I graduated from college, and a current draft that I was working on.

We went deep into my career history. We talked about each job and internship that I've ever had - what I liked about it, what I didn't like about it, and the projects that I've done.

It was really useful to dive deep into my skills and figure out how I can present myself as a great candidate.

Apart from actually working on a new resume, I was very interested in learning more about Bessy's experiences working in tech and also how I could make myself a better candidate for future job applications and grow in my career. Bessy has really great work life balance - something that I would really love to emulate.

I met Bessy through Instagram's Crazy Rich Asians Hashtag. I was browsing through the hashtag after I had done an interview with Henry Golding and John M. Chu and I wanted to see what other types of interviews that they've done and I found Bessy's picture with them.  It was super cool!

So I found out that Bessy works at Google, she loves to travel, she loves to eat, and she's from Hong Kong. So I was interested in her life and actually clicked the link in her bio and found her website InYour20s.com.

It came at a great time because I was  thinking about seeking out help from a career coach and thinking about what I wanted in the next couple of years in my life!

Working with Bessy was worth every penny - you don't meet people who are in your corner and eager to share everything they know with you very often. She's effortlessly friendly,  has a great sense of humor, AND is intimidating in the best way possible - she truly knows what she's doing, and will call you out when needed, with a whole lot of love.

I lovingly refer to her as my career coach, but most of the time, I think of her as my career whisperer (how cheesy). I'd 100% recommend working with Bessy, you won't regret it.

 If you're ready to take it to the next level like Siobhan did... 

 Schedule a FREE 1-hour call now! We'll walk through your current status, resume, goals, and any questions you may have to speed up your career transition into tech!

From Travel to Sortable then SalesForce – Laurie’s Story

Laurie knew she needed to make a change when she wasn’t looking forward to going to work anymore.  She approached Bessy knowing that tech companies had the exact criteria she needed in jobs that would suit Laurie, and they worked together to revamp Laurie’s resume and figure out which companies to talk to. Laurie applied to a select few jobs, only ended up accepting interviews with Hootsuite and Sortable, and eventually accepted the role at Sortable as an Account Executive.

After 1 year, she leveraged Bessy's strategies to land her dream role in SalesForce

Background: Associate Marketing Manager at Expedia, Toronto

How She Got a Job in Tech Through Bessy’s Programs: She decided to leverage Bessy’s tech specific knowledge and proactive approach to revamp her resume and make sure she’s top of mind for employers among all candidates.

Results: Laurie leveraged Bessy’s help to selectively and and strategically apply to jobs. Within 3 months, Laurie secured a job with an ad tech SaaS company that matched all of her criteria for an ideal role and company.

“It was just a cycle of wane and wax, wane and wax. It was when I was down more than I was up that I knew I got to make a change.”

Laurie wasn’t growing or learning at her job anymore. She was frustrated and stuck in her comfort zone.

She was a veteran at her previous company and knew the job inside and out.

Gradually, it became more and more difficult for Laurie to get up in the mornings and be excited to go to work. This was when she knew she needed to make a change.

For a while, Laurie tried to do it on her own

Laurie passively fired off her resume to maybe a hundred roles and just wasn’t hearing anything back.

“Without [Bessy], I would've tried multiple times now and become increasingly dejected because I felt like I wasn't the candidate any of these companies was looking for.”

It made her feel like maybe she didn’t have the qualifications needed to land a job. Laurie didn’t know how else to approach the job process since she’s only done it once before, over 4 years ago, and was at a loss about what else she could do.   

It was at this point that Laurie reached out to Bessy. By changing her approach to a proactive one under Bessy’s guidance, this made all the difference.

First Step: Building Her “Criteria List”

Bessy guided Laurie to start by coming up with a list of things that Laurie wanted in her next position. These were things that were important to her in a company.

Throughout the job search process, Laurie found this really helpful. Bessy would encourage Laurie to remember that at the same time companies were vetting Laurie as a candidate, she should be doing her part to ensure that the company is the right fit to her as well.

Armed with this criteria list, they were able to narrow down a list of ideal companies. Bessy and Laurie then worked together to tailor her resume by putting an emphasis on Laurie’s experiences and skill sets that made her a good candidate for these specific roles.

Second Step: The Resume Revamp

“Everyone knows that your resume should be very results-oriented but I didn't necessarily how to structure or phrase it in the best way possible.”

Bessy helped Laurie transform her resume in merely 2-3 hours by  adding elements of what exactly tech companies were looking for and how to make her resume more directed.

Laurie immediately got responses from the tech job market and proceeded to initiate strategic conversations that helped her learn more about the roles, team morale, vision, business challenges, and working style in the various companies.

Third Step: Pre-Interview Homework

“One thing that was really helpful was your encouragement to not wait for the right opportunity to come up necessarily but to start having those conversations with companies early”

With Bessy’s help, Laurie crafted the right questions to ask and identified the right people to target for conversations both online and among her network.

These conversations paid off big time.

Fourth Step: Getting Cross-Industry Offers

Laurie did not have prior experience in advertising technology nor Software as a Service (SaaS). By doing her due diligence on the companies to align her experiences and skill sets with the respective roles, Laurie demonstrated that she was a go-getter and convinced the companies that she was the right candidate for the job.

Laurie later found out that she was the only candidate who had proactively reached out to current employees to vet the companies during the job process. She learned to ask the right questions and was given actual company decks from the employees, which assisted in her interviews and presentations.

“When I started at my new jobs, I was approached by execs who had heard about and were impressed by my interview approach.”

Bessy’s Value

Bessy guided Laurie through the job process from start to finish, including help with the job search, interview process, contract negotiation and eventually acceptance.  Bessy continued to provide value by sharing tips and tricks on how to be successful in the role.

“If I stayed with my initial approach, I would 100% still be at my old job because I would still just be in the same cycle of passively trying and then thinking, “This isn’t working. No one wants to hire me! But with your help, I was able to land my ideal job on my first try!”

Meet Amy

Amy* went from receiving no responses throughout several months of applying to getting 4 tech interviews from Lyft, Google, Mckinsey in as fast as 2 weeks. She then got an offer at a digital market research and consulting firm and managed to take a 25-day break before her new job in tech started in December.

Background: Californian working in New York at a premium cable network for Digital Marketing

How She Got a Job in Tech Through Bessy’s Programs: Amy decided to join Bessy’s programs to get the insider knowledge and emotional support she needed to get into tech.

Results: Amy got interviews with Lyft within 2 weeks, Google within 3 months, and Mckinsey within 1 months of submitting her applications. She transformed her approach to her  interview preparation and was not afraid to ask for what she wanted from her career. Amy got an offer at market research and consulting firm.

“I’ve always been motivated. Always wanted to do more and I want to learn more. “

Amy is originally from California but she moved to New York City after college to gain more work experience. She knew she wanted to get into tech for over a year because of its culture, pace, and most importantly people’s ambitions of continuously growing and challenging the status quo.

She realized that her learning had slowed down in the past 2 years while working in marketing and witnessed her own health deteriorate over the past three years due to her overall stress and dissatisfaction from current and past jobs.

“If I’m not learning then I might as well go back home and live with my family where everything is calmer,” she said.

However, she needed a trigger to really make the move.

The moment she knew she needed to leave

A new AVP started at Amy’s company and Amy quickly realized that she won’t get the support she needed to get promoted in the company.

“When you see the VP of your team just not care about your job and not care about your personal growth, then what’s the point?”

On top of that, Amy had other issues that accumulated over the past few years that made her feel frustrated. She...:

  • Didn’t learn a lot in the past two years
  • Worked on weekends covering for coworkers
  • Witnessed a work culture where being ambitious was almost seen as a threat

That night, job hunting became her #1 priority.

Applying for jobs in tech but just getting crickets

Amy started  applying for jobs in tech but got  no responses. The only responses she got from companies in the retail sector due to her past experience.

She knew she wasn’t doing anything wrong, as she had extensive experience in being interviewed for her previous companies in cosmetics/e-commerce, and entertainment.

The challenge she faced was that she didn’t know that  tech is a completely different industry and that there are certain things that recruiters are  looking for that she didn’t demonstrate in her resume. And yet, Bessy saw potential and knew she had those skill sets based on her past experiences.

Adjusting a resume that got here an interview with Lyft

Bessy and Amy spent 3 hours across 2 weekends revamping her resume. They walked through her background from start to finish and added data points that would resonate with tech companies and recruiters.

After the revamp, Amy immediately got an interview request from Lyft within 2 weeks, whereas normally it took her 6 months to get one tech interview.

“Finding a job I wanted was really hard”

Amy continued hunting for new job opportunities with Bessy’s guidance. However like a lot of job seekers, Amy responded to a lot of the recruiters reaching out asking her to get on a recruitment call.

She turned frantic and busy and wondered why there wasn’t a job that she wanted in the market.

But instead of giving into the frustration, she listened to Bessy and became proactive. Instead of responding to LinkedIn messages, she started looking for companies that had everything she wanted.

Bessy would always say "don't just take the job just to take the job" and I'm like but I want to a job! I just want to get out you know. um, You kept reminding me this is what we're looking for, this is what we talked about in the beginning, and that was really helpful.

Not only did Bessy guide Amy to look beyond her company, she guided her to understand more about the possibilities of internal transfers since Amy’s longer term goal was to move internationally.

Acing the interviews

As Amy went  through interview preps with Lyft, Google, Amazon, airline companies, Mckinsey, and more, Bessy guided her to be more reflective on her past achievements and really understand what the companies are looking for in the specific role.

Bessy and Amy worked together on a project basis for those interviews which really helped Amy be less nervous during interviews. Bessy had specific knowledge to the tech industry and helped frame the types of questions that could be asked.

“I already had it in the Google doc and pulled out all this information. It helped me become much more prepared with the process”

She had the answers they prepped for saved and could always reference it back when another interview came up.

“It was all in one place for me to look at versus like instead of me doing it, you know, a couple of days before the interview or starting from scratch.“

Getting what she wanted in the end

Amy had a lot of practice before a recruiter from a market research and consulting firm reached out to her. Instead of stopping there, she asked for what she wanted.

She asked to speak to more contacts to understand the role in more depth instead of just settling with the contacts she  got to speak to in the interviews.

“I used to not ask because I felt intrusive”

But Bessy guided Amy to always ask - because you never know what the answer may be. In the end, nobody is going to understand what you want unless you ask for it because the companies can’t read your mind. The companies want you to be happy in the role as much as you can fill their headcount to solve their business problem.

In the very last interview with the hiring manager, Amy really addressed what she wanted and asked for 1. an international transfer to London for her mid-term goals and 2. a month-long break before her new job started.

In the end, she got both and managed to travel around Europe before she started the job in December!


*Amy is an alias

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